Nikon 50mm f/1.8D AF Nikkor Lens for Nikon Digital SLR Cameras
from Nikon
- High-speed normal lens
- Great for travel and for shooting full-length portraits in available light
- Distortion-free images with superb resolution and color rendition
- Provides high-contrast images even at maximum aperture
A compact and fast lens that is perfect for travel and portrait pictures, as well as general photography / f/1.8D / 50mm / Compatible with 52mm Filters Stops down to f/22 for excellent depth-of-field control
Canon EF-S 18-55mm f/3.5-5.6 IS SLR Lens
from Canon
- The standard zoom lens is designed with Canon's Optical Image Stabilizer technology while retaining the compactness and lightness of previous models. Its stabilization allows sharp hand-held shots at shutter speeds up to four stops slower than otherwise possible
- It consists of 11 elements in 9 groups and uses an Aspherical lens element to correct aberration for excellent image quality throughout the zoom range and a circular aperture for exquisite rendering of out-of-focus backgrounds
Canon's latest optical Image Stabilizer (IS) technology provides up to 4-stop compensation for image blur caused by camera shake and slow shutter speeds. Photographers normally shooting handheld at 1/250 sec can switch on IS to obtain a similarly steady and blur-free result with a shutter speed of just 1/15 second. The inclusion of automatic panning detection makes it easier for photographers to track wildlife and other moving subjects. To ensure consistently accurate results at all zoom positions, the IS system within each lens has been optimised for that lens' specific focal length range. Since the IS system is based within the lens, the results are visible through the viewfinder when framing the image.
Canon EF 75-300mm f/4-5.6 III Telephoto Zoom Lens for Canon SLR Cameras
- 75-300mm telephoto zoom lens with f/4-5.6 maximum aperture for Canon SLR cameras
- Improved mechanism makes zooming smoother; front part of zoom ring sports silver ring
- Measures 2.8 inches in diameter and 4.8 inches long; weighs 16.8 ounces; 1-year warranty
- 4.9-foot closest focusing distance; 32- to 8-degree diagonal angle of view
Capture the far-off action of fast-paced sports or zoom in for an intimate portrait with the Canon EF 75-300mm telephoto zoom lens. This high-performance 4x zoom lens is distinguished by such features as a newly developed micro ultra-sonic monitor (USM) that makes autofocusing quicker and quieter, along with an improved mechanism to make zooming smoother than ever. Plus, the front part of the zoom ring now sports a silver ring, giving the lens a luxurious touch. As with all Canon lens, this 75-300 model carries a one-year warranty.
- Focal length: 75-300mm
- Maximum aperture: 1:4-5.6
- Lens construction: 13 elements in 9 groups
- Diagonal angle of view: 32 (at 11 feet) to 8 degrees (at 15 feet)
- Focus adjustment: Front group rotating extension system with USM
- Closest focusing distance: 4.9 feet
- Zoom system: Rotating type
- Filter size: 58mm
- Dimensions: 2.8 inches in diameter, 4.8 inches long
- Weight: 16.8 ounces
Provides up to 4x / For use with Canon SLR Cameras / Accepts 58mm Filters / AutoFocus compatible Accepts Filter Size - 58mm Unit Maximum Diameter x Length, Weight 2.8 x 4.8, 16.8 oz. / 71mm x 122mm 480g For use with Canon SLR cameras only
Canon EF 24-70mm f/2.8L USM Standard Zoom Lens for Canon SLR Cameras
from Canon
- EF mount; standard zoom lens; Comes with Lens Cap E77U, Rear Lens Cap, Lens Hood EW-83F, Soft Lens Case 1219.
- Ultra-low Dispersion glass with Fluorite elements; inner focusing ring; full-time manual focus; aspherical lens
- 24-70mm focal length
- f/2.8 constant maximum aperture
- UltraSonic Motor (USM) AF actuator
The Canon EF 24-70mm standard zoom lens does what many pros thought couldn't be done--it replaces the L-series 28-70mm f/2.8 lens with something even better. The lens offers extended coverage to an ultra-wide-angle 24mm, making it ideal for digital as well as film shooters. The new processing unit, meanwhile, makes the autofocus (AF) faster than ever. And thanks to the two aspherical elements and a totally new UD glass element, the optics are far superior to the earlier lens. Sealed and gasketed against dust and moisture, the EF 24-70mm lens carries a one-year warranty.
- Focal length: 24-70mm
- Maximum aperture: 1:2.8
- Lens construction: 16 elements in 13 groups
- Diagonal angle of view: 74 to 29 degrees
- Focus adjustment: Front-focusing method
- Closest focusing distance: 1.25 feet
- Zoom system: Rotating type
- Filter size: 77mm
- Dimensions: 3.3 inches in diameter, 4.9 inches long
- Weight: 2.1 pounds
The Zoom Lens EF24-70mm f/2.8L USM was developed as the successor to the EF28-70mm f/2.8L USM lens released in November 1993. Featuring a new optical system design, the new zoom lens delivers an expanded zoom range with a 24 mm wide-angle focal length, ideally suiting it to digital image sizes, while also maintaining or improving on the outstanding image quality of the superseded model.Moreover, the power of the focusing lens group has been increased to allow a minimum focusing distance of just 0.38 meters, the shortest in its class at the time, throughout the entire zoom range. The new EF24-70mm f/2.8L USM also features a circular diaphragm, to give better background blur, and utilizes only lead-free glass optics in consideration of the environment.
Canon EF 100mm f/2.8 Macro USM Lens for Canon SLR Cameras
from Canon
- 100mm macro USM lens with f/2.8 maximum aperture for Canon SLR cameras
- Secondary diaphragm blocks stray light at f/2.8 for increased contrast
- Ultra-sonic monitor provides outstanding autofocusing speed at all distances
- 3-group floating system for exceptional close-up performance; full-time manual focus
- Measures 3.1 inches in diameter and 4.7 inches long; weighs 21.1 ounces; 1-year warranty
Bring small things into full-sized view with the Canon EF 100mm macro USM lens. Macro lenses can uncover detail that would be impossible to detect by the eye and give new perspective to extremely minute subjects such as insects or the petals of a small flower, and this lens is no exception. The lens offers such features as a three-group floating system for exceptional close-up performance; a secondary diaphragm that blocks stray light at f/2.8, which increases contrast when shooting wide open; a ultra-sonic monitor (USM) that provides outstanding autofocusing speed at all focusing distances; a wide manual focusing ring with smooth action; and full-time manual focus even in AF mode. The first lens in its class to feature inner focusing, the lens carries a one-year warranty.
- Focal length: 100mm
- Maximum aperture: 1:2.8
- Lens construction: 12 elements in 8 groups
- Diagonal angle of view: 24 degrees
- Focus adjustment: Inner focusing system with USM
- Closest focusing distance: 1 foot (film plane to subject)
- Filter size: 58mm
- Dimensions: 3.1 inches in diameter, 4.7 inches long
- Weight: 21.1 ounces
The Canon EF 100mm f/2.8 Macro USM Autofocus lens is suitable for macro photography up to life-size (1x) magnification. Inner focusing affords a long working distance of 5.9 inches to infinity.
Canon EF 28-135mm f/3.5-5.6 IS USM Standard Zoom Lens for Canon SLR Cameras
from Canon
- 28-135mm standard zoom lens with f/3.5-5.6 maximum aperture for Canon SLR cameras
- Delivers sharp, natural-looking pictures in dim lighting without requiring flash or tripod
- Ring-type USM adjustment system for swift, silent autofocusing and full-time manual focus
- Close focusing distance of 20 inches; 75- to 18-degree diagonal angle of view
- Measures 3.1 inches in diameter and 3.8 inches long; weighs 18.9 ounces; 1-year warranty
Equipped with an Image Stabilizer and high zoom ratio, the Canon EF 28-135mm standard zoom lens delivers sharp, natural-looking pictures virtually ever time. The lens is particularly handy for places where flashes are prohibited, as it excels in dim lighting without requiring a flash or a tripod. Other features include a ring-type USM for swift, silent autofocusing and full-time manual focusing; a close focusing distance of 20 inches; and a maximum aperture of f/3.5 to 5.6. The lens carries a one-year warranty.
- Focal length: 28-135mm
- Maximum aperture: 1:3.5-5.6
- Lens construction: 16 elements in 12 groups
- Diagonal angle of view: 75 to 18 degrees
- Focus adjustment: Rear focusing system with USM
- Closest focusing distance: 1.6 feet
- Zoom system: Rotating type
- Filter size: 72mm
- Dimensions: 3.1 inches in diameter, 3.8 inches long
- Weight: 18.9 ounces
f/3.5-5.6 EF zoom lens * compatible with Canon EOS SLR cameras * Image Stabilization allows in-focus shots with longer exposure times (up to two stops slower shutter speed) * on/off switch for image stabilizer * available full-time manual focusing * ring-type Ultrasonic Motor for fast, silent autofocus * minimum focus distance: 20 inches * constructed of 16 elements in 12 groups *
Canon EF 75-300mm f/4-5.6 III USM Telephoto Zoom Lens for Canon SLR Cameras
from Canon
- 75-300mm telephoto zoom lens with f/4.5-5.6 maximum aperture for Canon SLR cameras
- Micro ultra-sonic monitor (USM) makes autofocusing quicker and quieter than before
- Improved zoom mechanism with silver on the front; 4.9-foot close focus distance
- Ideal for shooting sports, portraits, and wildlife; lightweight frame weighs 16.8 ounces
- Measures 2.8 inches in diameter and 4.8 inches long; 1-year warranty
This compact and lightweight EF 75-300mm telephoto zoom lens is ideal for shooting sports, portraits, and wildlife. The lens is distinguished by a newly developed micro ultra-sonic monitor (USM) that makes autofocusing quicker and quieter, along with an improved zoom mechanism that includes a silver ring on the front for a luxurious touch. The micro USM makes this version of the lens particularly suitable for applications that require a fast autofocus, such as sporting events or wildlife shoots. Best of all, the USM version shares many of the same features that makes the non-USM lens so popular, such as a compact size, a close focusing range, and accessory compatibility. As with all Canon lenses, this unit carries a one-year warranty.
- Focal length: 75-300mm
- Maximum aperture: 1:4.5-5.6
- Lens construction: 13 elements in 9 groups
- Diagonal angle of view: 32 degrees (at 11 feet) to 8 degrees (at 15 feet)
- Focus adjustment: Front group rotating extension system with USM
- Closest focusing distance: 4.9 feet
- Zoom system: Rotating type
- Filter size: 58mm
- Dimensions: 2.8 inches in diameter, 4.8 inches long
- Weight: 16.8 ounces
f/4-5.6 III EF telephoto lens with 35mm equivalent of 75-300mm * Micro USM (Ultrasonic Motor) * compatible with all Canon EOS SLR cameras * constructed of 13 elements in 9 groups * lens is 5-3/8" long, 2-13/16" in diameter *
Canon EF-S 17-85mm f/4-5.6 Image Stabilized USM SLR Lens for EOS Digital SLR's
from Canon
- 17-85mm standard zoom lens with f/4-5.6 maximum aperture for EOS digital SLR cameras
- Image Stabilization system reduces camera shake to extend use in low-light levels
- Aspheric element and 2 aspherical surfaces deliver excellent optical quality
- Ring-type ultra-sonic monitor (USM) for superior autofocusing; 1.15-feet close focusing
- Measures 3.1 inches in diameter and 3.6 inches long; weighs 16.8 ounces; 1-year warranty
f/4-5.6 EF-S wide-angle to telephoto zoom lens with 35mm equivalent of 28-135mm * Image Stabilization allows in-focus shots with longer exposure times (up to three stops slower shutter speed) * Micro Ultrasonic Motor * compatible with Canon EOS 30D and all Digital Rebel SLR cameras * minimum focus distance: 14 inches * lens is 3-5/8" long, 3-1/8" in diameter *
Tamron AF 17-50mm F/2.8 XR Di-II LD SP ZL Aspherical (IF) Zoom Lens for Canon Digital SLR Cameras
from Tamron
- 17-50mm aspherical zoom lens with f/2.8 maximum aperture for Canon DSLR cameras
- Delivers fast shutter speeds and natural soft-focus effect to produce sophisticated results
- 3 elements of XR glass, 2 hybrid aspherical lens elements, and 1 element of LD glass
- Minimum focus distance of 10.6 inches; internal coatings eliminate ghosting and flare
- Measures 2.9 inches in diameter and 3.3 inches long; weighs 15.2 ounces; 6-year warranty
The Tamron AF 17-50mm aspherical lens expands on the popularity of the AF 28-75mm f/2.8 XR Di zoom, with a 17mm focal length that offers a wider angle of view than an ordinary standard zoom lens. Designed exclusively for digital SLR cameras with smaller-size imagers (24 x 16mm or smaller), the 17-50mm standard zoom is extremely lightweight and compact for its speed. And with a fast f/2.8 maximum aperture throughout the range, it delivers fast shutter speeds and a natural soft-focus effect that makes your photography even more sophisticated than usual.
Superior image quality
Constructed with cutting-edge Tamron elements--three elements of XR (extra-refractive index) glass, two hybrid aspherical lens elements, and one element of LD glass--this elegant piece of technology inherits Tamron's tradition of premium image quality and compact size. By incorporating Tamron's SP (super performance) and Di-II (designed exclusively for digital cameras) specifications, along with special internal surface coatings to eliminate ghosting and flare, you're guaranteed to get the superior performance you need from your digital camera.
Broadening your horizons
Tamron's SP AF17-50mm offers a wider angle than the standard 18mm zoom lenses ordinarily used with digital cameras. With a wider-angle focal length of 17mm (26mm equivalent), this lens is unbeatable for indoor photography, and for capturing full-length people shots or an entire building. The lens is also top-level in its class for minimum focus distance at 27cm (10.6 inches) across the entire zoom range, making it easier than ever to enjoy the creative combination of wide-angle and macro photography.
- Focal length: 17-50mm
- Maximum aperture: f/2.8
- Angle of view (diagonal): 78 degrees (at 45 feet) to 31 degrees (11 feet)
- Lens construction: 16 elements in 13 groups
- Minimum focus distance: 10.6 inches
- Maximum mag ratio: 1:4.5
- Filter size: 67mm
- Diaphragm blades: 7
- Minimum aperture: f/32
- Standard accessory: Flower-shaped hood
- Compatible mount: Canon AF, Konica Minolta AF-D, and Nikon AF-D
- Dimensions: 2.9 inches in diameter and 3.3 inches long
- Weight:15.2 ounces
Lenses are designed for exclusive use on digital cameras with smaller-size imagers and inherit all of the benefits of our Di products. These lenses are not designed for 35mm film cameras and digital cameras with image sensors larger than 24mm x 16mm. The SP AF17-50mm F/2.8 is a lightweight, compact, fast standard zoom lens designed exclusively for digital SLR cameras, expanding the product concept of the popular SP AF28-75mm F/2.8 zoom lens. In addition, portrait shots are made beautiful with the natural out-of-focus effect characteristic provided by the fast F/2.8 aperture. A broader photographic expression through the use of faste shutter speeds as a result of the maximum aperture offers enhanced photographic pleasure. The lens boasts one of the best close-up shooting performances in the class of fast standard zoom lenses designed exclusively for digital cameras and featuring an F/2.8 maximum aperture throughout the entire zoom range, to ensure stress-free photographic shots at all focal lengths and distances. Diameter x Length - 2.9 x 3.2 inch (74.0 x 81.7mm) Accessory Flower shaped lens hood
Canon EF-S 10-22mm f/3.5-4.5 USM SLR Lens for EOS Digital SLRs
from Canon
- 10-22mm wide-angle zoom lens with f/3.5-4.5 maximum aperture for EOS digital SLR cameras
- Superior AF performance and speed, with full-time manual focus with the turn of a ring
- Close focusing to 9.5 inches; fills the frame with subjects as small as 3.6 x 5.4 inches
- Circular aperture design produces natural highlights; EF-S lens mount for 20D and Digital Rebel
- Measures 3.3 inches in diameter and 3.5 inches long; weighs 13.6 ounces; 1-year warranty
EF-S 10-22mm f/3.5-4.5 USM zoom lens with 35mm equivalent of 16-35mm * compatible with Canon APS-C format digital SLR cameras * Super-UD (ultra-low dispersion) glass lens element corrects chromatic aberration for excellent image quality throughout the zoom range * 3 aspherical lens elements for precise, accurate images * ring-type ultrasonic motor for fast and silent autofocus * minimum focus distance: 9-1/2" * lens is 3-1/2" long, 3-5/16" in diameter *
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Fashion Brands: Branding Style from Armani to Zara
* Studies the influence of branding within the fashion industry * Analyzes every aspect of fashion through the prism of marketing: brands, logos, advertising and psychology * Written in a crisp, journalistic style * Includes first-hand interviews with the world's great fashion brand gurus * Examines the creation of designer brands such as Armani and Ralph Lauren, and high street brands such as H&M * Crammed with facts and fascinating case studies * Of interest to branding and marketing professionals; all those in the fashion industry; students of marketing and fashion Once a luxury that only the elite could afford, fashion is now accessible to everyone. High street brands such as Zara and H&M have put garments worthy of Prada and Gucci within the reach of students' pockets. Massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Sports brands such as Nike and Adidas have changed the image of their brands from practical sports wear to hip fashion attracting customers to their products who have no interest in sport. How has this transformation happened? Fashion Branding explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered our fashion sense and looks at how store design influences what we buy.
Brands and Branding
This book argues that all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, Brands and Branding provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Brands
Danesi discusses brands such as Coca-Cola, McDonald's, Absolut Vodka, Apple, Gucci and Chanel. He explores the rise of the anti-brand movement and its challenges to the dominance of global brands such as Gap and Nike.
The Rise of Brands
Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyzes exactly how brands develop and operate in contemporary society.
Brands
Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. Corporate logos are inscribed in our everyday life as companies try to brand a particular lifestyle or value complex onto their products, working on the assumption that consumers desire products for their ability to give meaning to their lives. However, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, Arvidsson traces the historical development of branding. Through his evaluation of new media, contemporary management and overall media economics, he presents a systematic and comprehensive theory of brands. Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing.
Fashion Brands: Branding Style from Armani to Zara
Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.
